About Project

As Chief External Relations Officer at the Minnesota Zoo, Jim guided the marketing and sales department to concentrate on revenue drivers.  Leading a self-discovery process, he found that both departments were spending 75% of their time on only 25% of revenues.   Though identifying their business outcomes first, and then mapping targeted audiences, messages, tactics, and metrics, he started a process to maximize their impact.  Similarly, the sales staff was spending time on logistical, work-intensive projects that yielded the least amount of revenues. After this insight, they realigned the priorities to match the biggest potential.

Employer:
Minnesota Zoo

Task:
Strategic alignment, strategic marketing, facilitation, team planning

Skills:
Strategic planning, consultative management, marketing, communication, facilitation.