While at the Red Cross, Jim created and led a campaign to promote the sale and use of AEDs, or automated external defibrillators. He used the touching, real-life story of a couple who had donated an AED to a school after their son had died of sudden cardiac arrest. Two years later, that same AED was used to save the life of another girl. The campaign included TV, radio, print, web, and outdoor. Due to the success of the campaign, he was able to accomplish their three year sales goal in just one year.
American Red Cross of Colorado
Create a marketing campaign that would increase the number of AEDs and the number of people trained in AEDs.
Marketing campaign planning, advertising, TV & radio production, collateral design, coalition building, inbound marketing