For Colorado Energy Assistance Foundation, Jim developed a national campaign to teach young children to conserve energy. He formed a coalition of national non-profits organizations, the Department of Energy, and The Home Depot, successfully pitching the campaign to Ad Council, the creators of “Don’t Let Your Friends Drive Drunk” and “This is Your Brain on Drugs”. The campaign can be seen at www.energyhog.com.
Colorado Energy Assistance Foundation
Design a public service campaign backed by a strong coalition that would encourage young kids to conserve energy.
Marketing, issue advocacy, coalition building, writing, advertising