About Project

Jim Rettew, Red CrossJim represented the Red Cross as the national spokesperson during the 2011 Joplin tornadoes, the 2012 Colorado wildfires, and the 2013 Boulder floods.  He acquired hundreds of positive press stories, personally appearing on CNN, NBC, ABC, CBS, BBC, PBS, and NPR.  He also managed a frenzied Anderson Cooper crew broadcasting live in their storm shelter with 600 evacuees during a second tornado.

Client:
American Red Cross

Task:
Represent the Red Cross to the international media during large natural disasters.

Skills:
On-air presentation, crisis communication, problem solving under pressure, relationship building, storytelling, pitching stories.