About Project

Jim helped the Red Cross Health & Safety division have its best year ever, exceeding sales goal by 15%.  His team built a strategic campaign plan around their health and safety courses, narrowcasting marketing materials to specific customer groups and tracking results.

Employer:
American Red Cross

Task:
Design a marketing campaign to reach out to specific customer segments that need CPR/First Aid courses.

Skills:
Marketing, sales, customer segmentation, direct mail, email campaigns, community outreach.