OUR STRATEGIC COMMUNICATION PROCESS
We don’t communicate to hear ourselves speak but to achieve a specific organizational goal. Here’s the process we follow to align communication tactics to strategy.
What is Our Goal?
What do we want communication to achieve? Revenue, donations, volunteers, advocacy? What's our objective?
Who is Our Audience?
What is the specific demographic and psychographic that we are trying to reach?
What is our targeted message?
What is the message that has been proven to resonate with our targeted audience?
What tactics will we use?
We tailor our tactics to best communicate our targeted message to our specific audience.
Did we succeed?
We measure our results and tweaks steps 2, 3 & 4 to make sure we're hitting our mark.
Media is Our Sweet Spot
We’ve helped organizations become the most publicized in their state. Let us do the same for you.